Our Wildest Drop Yet - Fall 2026
What do you get when you take 11 coworkers-turned-friends on a 5-day roadtrip to shoot the newest collection?
Truthfully, you get insanity... but you also get some pretty damn epic content.
We knew we needed to do something big for our largest drop to to date ( 50+ styles. 🫣 ) but with the busy year we've had, it was hard to imagine being able to get away for something like this.
With months of preparation & planning spearheaded by our Thrill Seekers First Lady and Creative Director, Moe Prida; we were able to scout locations, coordinate travel, stock up on supplies, prep food, create mood boards and the Crüe was able to get our production caught up so we wouldn't be stressed about closing the shop for a couple days. We had four different vehicles; all packed to the BRIM...with bikes, coolers, tables, camera gear, food, & humans and all their luggage.
The menu for the weekend was carefully thought out from snack preferences to dietary restrictions & planned specifically for each location we were at. This was no "trip to Costco" kind of menu. Almost everything was homemade - the lasagna and carnitas burritos; even the RANCH. Every aspect of the food was bougie; like the homemade ice cream from "Broscoe Robins" & the gluten-free, pasture-raised, chicken tenders from one of our favorite restaurants — shoutout Nectarine Grove.
The only thing we needed to Instacart to the house was more alcohol (3 different times). 😅
The Drive Up:
We all got to work bright & early and started loading up all the cars. About 2 hours later we were finally ready to hit the road. We all turned on our walkie talkies, got snacks at the gas station & started our drive to Arroyo Grande.
First stop was only an hour later at Mama Ricos house, for bubbles, muffins & to drop off baby Zuri. We only made it another couple hours before stopping for Margs & Mexican food. We may not know how to stick to a schedule but we sure do know how to refuel. 😜
After that, the drivers locked in and we finally made it to our exit... 9 hours into the 6 hour drive. After a necessary stop at Bevmo, we made our way up to the driveway of the ESTATE we were staying in and were met with the most epic sunset. Our jaws were dropped and all had to take a minute to soak it all in.
We set everything up, steamed over 100 pieces of clothing & the party started.
Shoot - Day 1:
We had a few locations mapped out to hit but like most things with us, our plan immediately went out the window. The Crüe woke up and started enjoying our time together and enjoying a few beverages, so we decided to just take advantage of the epic house that we were staying in. The boys all got told what to wear, and the girls got ready area in an area equivalent to a runway show. The drinks started flowing, cameras were rolling and suddenly the crew that puts out over 100 seat covers a day turned into models. At the end of the day, we went to the top of the property to catch another insane sunset. Once the sun went down, things started to get real weird. (Cue photos of Chaddy in the vest)
Shoot - Day 2:
The next day we had a lot of ground to cover between multiple location changes & a lot more styles of clothing. We loaded up the vans, the boys hopped on the bikes and we were off. We covered three different areas for photos ranging from the cliffs of Cayucos, a stunning lake and caught sunset at a pull-off overlooking the ocean. The day was filled with wheelies, tarantulas, Mary Jane, skateboard crashes, red solo cups and a lot of laughs. The youngest crew member, Landon, even got to hop on a bike for the first time - being an adrenaline junkie is part of the job description. The night ended the same way the previous two had - staying up and drinking tequila till until 3 AM.
Shoot - Day 3:
A little groggy but ready for a big day, we loaded up to head to Pismo Beach. It was our last day of shooting, so it was a make-or-break day on getting all the styles photographed. All of a sudden the pavement turned to sand and we were driving on the beach; ocean to our right and absolute off-road mayhem to our left. The place was absolutely packed, but we found our own spot, ate some lunch and got to work. The boys took off into the dunes on the bikes with Chaddy's truck following behind. It was such a good day of us all hanging out but I think everyone would agree the highlight was watching Haygood frolic around on his bike in the water like a little kid. We all celebrated our last night together with the last person going to bed at about 4 AM....
Headin' Home:
Chelsea, of course, was the first to rise the next day; making us muffins & starting the cleanup while everyone was still passed out. We were supposed to be out by 11 am but mayyyy or mayyyy not have still been loading up the trucks an hour later when the owners of the Airbnb arrived. The drive home was definitely a lot more mellow than the drive up, to say the least. Moe found us yet another amazing lunch spot and then we beelined it for San Diego. We all unloaded the cars back at the shop and left around 8 PM.
13 hours later, we were back at work and jammin' through all the orders that came in while we were gone. We may have joked about how we were gonna end up killing each other after spending so much time together, but the trip really proved just how close we all are.
We took over 15,000 photos, shot endless hours of video, worked hard (& partied hard) from sun up to sundown. To say it was a success is an understatement.
Check out all the photos of the debauchery HERE!!!
The Launch Party
But the party didn't stop there - after three weeks of editing and prep, we threw one of our famous parties at the shop to launch the collection. We had over 150 tamales, homemade ceviche from one of the crew members, lil Kyle bartending & and flash tattoos from our friends at Axiom Tattoo down the street. 
The Fall 2026 drop will go down in Thrill Seekers history and we're so stoked to share it with you.
Check out all the rad new styles HERE.