The Bolt Collection ⚡️
A concept that’s been brewing for years
The Bolt seat cover originally started as sketch in our media office for a few years—a concept that we knew had more punch than just a seat cover. Eventually, an idea started to come about and bringing in our friends at Rival Ink and Fist Handwear made perfect sense. Together, we built a collection of goods that was well worth the wait.
Working with our in-house production team, we turned a drawing and idea into reality. Every seat cover and bar bag is pieced together by hand at our flagship shop in San Diego.
GRAPHICS KIT BY RIVAL INK
We teamed up with our friends at Rival Ink for a bitchin' graphics kit. Design yours here
GLOVES BY FIST HANDWEAR
...And our friends at Fist Handwear joined in to create a versatile glove ready for any adventure.
With a lineup of standout products, we knew presentation mattered.
The vision: DARK // MOODY // CLEAN
The shoot went down at Sweetwater in San Diego, right before dusk. An iconic bridge wrapped in vines and lush greenery — delivering the dramatic, shadowy vibe we wanted. After hours of grinding (and only running a couple hours past their estimate), the media team brought the Bolt Collection video to life.
This launch video barely scratches the surface of the work and thought that goes into each shoot—but Cam showcased a glimpse of the shoot below ↓
BEHIND THE SCENES - SAN DIEGO, CA
VIEW THE FULL GALLERY
Explore Chaddy’s complete gallery from the shoot, along with product shots, below ↓
